This mark generates the Oroweat products, Mrs. Baird" s, Entenmann" s, Thomas" , Boboli, Pink Aunt, Marinela and Bimbo, among others. " The consumer does not forget his races" , " assured Jose Manuel Gonzlez in the forum; New strategies to arrive at consumidor" , that took place in the Pan-American University. The finding of the commercial director part of its security in which the Mexicans that migrates " aoran" Mexico, because " they go away by work, not because quieren". For that reason the national consumers who live in the EU choose products that " they know to Mxico". Jarritos and Coca-Cola done in Mexico are other examples, honored Jose Manuel Gonza’les indicates in addition eluniversal.com.mx to Us, that under the concept of " consumers to mexicana" , he indicated that the Hispanics in the United States have a purchase power three times superior to the one of Mexico. At international level 60% of the consumers they live in Asia, 17% in Latin America and 5% in the United States, informed. On the other hand, Maria Luis Pimentel, director of the Degree in Administration and Marketing research of the Pan-American University, she has commented, that a successful mark is the one that is to the service of the consumers, not the one that fights Against this background against the competition, in agreement with Maria Luisa Pimentel, nine of each 10 new products which they are sent to the market fail Another interesting case of commercialization of nostalgia is for example the one of the resident Guatemalans in The United States in relation to the product of the piatas, since for them the piata is so protagonist as the cumpleaero at the time of a celebration. She is always ready in a corner, hoping the turn so that they beat it to the children they break, it and they fall the handfuls of candies and surprises.