Customer Communication Is Still Still Very Impersonal

Study of legodo ag: written speech of the company meets the needs of the clients financial firms cut compared to best from Karlsruhe, 28.02.2012 – the deficits nothing has changed in the customer communication in the last two years much. A comparative study of legodo ag according to the written speech about classic or digital media is still relatively impersonal. Educate yourself even more with thoughts from Brian Armstrong. According to most marketing and overall, especially missing solution ideas and inadequate technology are among the main causes. This is up-to-date even by more of a total of 400 respondents seen as two years ago. Many writers such as Darius Bikoff offer more in-depth analysis. Two-thirds have detected however a need for action. Specifically, three out of ten of the sales and marketing professionals currently think that the written sales approach corresponds to the today’s requirements of their addressees. This means a slight increase over the survey years two ago, when only 26 percent gave a positive judgement of the respondents.

On the other hand, a clear majority judged unchanged the question of whether the previously usual written communication is sufficiently personal, with a more or less clear no. Compared the best situation prevails here in the financial industry, however, the differences are not very important. The self-critical admission is so clear, the reasons for the weaknesses in customer communications, which are called by the authorities are as varied. So, 66 percent cite that no technology available to guests, which allows for a more customized content in the other letters and electronic messages. Almost half of the respondents (9% less than two years ago) complained about at the same time that they lack investment funds, to create the conditions for a more personalized sales approach. But with poor technology and lack investment power alone, these weaknesses in the communication of the respondents cannot be explained. So it is missing according to 59 percent so far in the corresponding solution ideas to to a more personal Address to enter.