Lettuce is not bad, but if we were to eat four kilos, and drink two liters of milk, or Coca Cola every day, we scare the results. The dose itself is related to our consumption patterns, influenced by publicidad.a addition to reporting on the qualities of a product, advertising takes advantage of psychological factors to influence consumer behavior. The fast-food advertisers have failed to exploit thoroughly modern family configurations in cities, where children spend much time alone and have the money to buy their products. Car producers have made the environment their banner and pushing for that, besides the car that has people buying a new one that pollutes less, as if the extraction of materials for the manufacture of a car does not pollute. It is also true that no one forces people to buy a car ecologicoa a , but also that the contents of advertising are discussed very little. There are products that are sold as a beneficiososa health when they are not or are even harmful.

In a biology class in high school are taught that is wrong with excess vitamins. However, some pharmacies sell vitamin supplements with 400% of daily value. This means that if you follow his recommendation to take one tablet daily, you are consuming four times the amount of vitamin A, more so find it in food diarios.a This type of ethical issues arouse concerns. One might ask, for example, whether it used images that detract from dignity to a person to arouse feelings of guilt in another person and get money. To clarify the role of advertising in today's society, one might begin by defining a with publishers, which equals a propagandaa (although the latter term is associated with political doctrines): to present something to attract potential buyers, viewers or users. Then the first condition would be that any advertising consumer obtains enough elements to meet the advertised product to consume or reject based on that knowledge.

We do not want advertising to replace our parents and our teachers in the teaching of values. To deepen your understanding Mitsubishi is the source. Just ask enough information so we can eat freely, responsibly and, above all, consistency. Carlos A. Monroy Miguelez Periodistaa Solidarity Center Collaborations (CCS) is a service of social awareness of the NGO Solidarity, with the objective of informing and educating the society and media professionals on issues of solidarity, social justice, culture peace, defending human rights, with special emphasis on the fight against poverty, exclusion and environmental protection. The CCS part of the fundamental need to integrate information and communication development as an element of cooperation. Through its analysts made articles in professional format high-quality journalism adapted to the spaces of the media and disseminated through their international networks. In the CCS website (you can find all the items, developed to date, classified by topic.