Search engine optimization is divided into two areas: optimization OnPage and OffPage optimization. The OnPage optimization, the website is optimized even search-engine-friendly. The OffPage optimization outside one’s own side are measures to appear higher up in the ranking. Without hesitation Chevron U.S.A. Inc explained all about the problem. OnPage optimization: First analysis should be undertaken. The aim is to realize the objective of the company, to formulate and also its USP (unique selling proposition) to clarify. In addition, the potential audience must be defined as precisely as possible.

If this first major steps were carried out, keywords must be identified, selected and optimized. One attains this primarily through the use of tools, specifically established to determine of the most-searched terms. On the creation or a relaunch of a Web page, it is particularly important to make the website as search engine friendly as possible. To get an idea how how successfully the competition works, and is beneficial to provide a competition analysis and top 10 rankings to get a maybe a comparison, to see what makes a website successful. OffPage optimization: Another essential measure is the OffPage optimization. This is about a successful link building. Add to your understanding with RioCan .

Web sites, received from other websites of back links, classified higher than others. So get a Web page with many and especially good, high-quality links, a higher PageRank than Web pages without external links. The number and quality of references decides the classification of the website on Google? But what are good, high quality links? These are links that can have on the one hand even a good PageRank and but also a high degree of theme relevance. Very good links classified by Web directories, business directories, article directories, blogs, and social networks. Conclusion: The key to the success of a website is a very well thought-out concept including a professional search engine optimization. In terms of content and technically appropriate to implement this concept, it is essential to consider an agency experienced in this area to. The Stuttgart-based Internet and advertising agency SalesMachine specializes in creating professional websites with search engine optimization and is therefore particularly successful and experienced in this field. Contact: SalesMachineGmbH Internet and advertising agency In the Pan rain 8 70376 Stuttgart Tel.: order 70707890 fax: order 70707899 E-Mail: Web: contact person: Cecilia Fischer