Read Network

70% Of Internet users rely on the information on the network. According to marketing.es, the deep mistrust that had for some years around Online data has disappeared. There are still some major barriers, as the increasingly widespread, electronic trade, but still, with many detractors. The report argues that more than 80% of consumer consultation network, before buying, while only 14% is decided on the basis of the information obtained through traditional channels. Sites that collect feedback on services, products, companies, etc.

They have flourished in recent years and have become a factor decisivio when deciding the purchase, in many cases, replacing the traditional word of mouth. But what initially was a great help to the consumer, today may have become a trap. It is usually easy to detect fraudulent products or companies, but when it comes to hiring more subjective services, – a hotel room, a trip, a meal in a restaurant – the community managers, come into action. The views of users are infected by advertising companies that are passed by clients to position their product with positive reviews. How to distinguish them? It is difficult.

Several cases have passed even the press filter. And not infrequently. The news of the opening of a cannibal in Berlin restaurant, toured the network, but your denial just appeared in a few media. It was the advertising campaign of an environmentalist group. Some bloggers are paid commissions by leaving in good place products of a certain company in their reviews. So, Internet has revolutionized and democratized access to information for the citizens, but the interests of some groups sneak into a network that has not yet developed effective filters to manipulated data and fraud. The fight for hearings, sales or advertising and the importance of the immediacy condition the quality of the information. Really, do you trust what you read on the Internet?