Trend-setting statements from the practice of Munich, 24.01.13 more than 350 guests from business, industry, agency scene and designer took up the invitation of the Buttenpapierfabrik GMUND to the “GMUND fire Convention” followed in Munich, to trend-setting presentations by the experts Florian Haller by service plan, Gerd Strehle of Strenesse, designer Marc Friedland, to hear Dr. Kaufmann from Leica and Florian Kohler GMUND and to exchange ideas. BU: Fire Convention in Munich around 350 guests from business, industry and advertising met the GMUND. Florian Kohler, owner of the Buttenpapierfabrik GMUND, welcomed as a world all the words valued competence center for paper, color and structure accompany and advise in the aesthetic development of the respective brand identity for many years and thus positively charge the names of our clients. We are the creators of brands for many of our customers more and more.” Florian Haller, Chief Executive Officer of the service plan Group spoke about the Internetization”brand and the challenge of brand management in the digital environment.
Gerd Strehle, Chairman of the Board of Strenesse AG, explained his experience from the perspective of a fashion-maker, which has linked the aesthetic style of its products, like no other, with the brand image of his house. Dr. Andreas Kaufmann, Chairman of the Board of Leica camera AG gave interesting insights to the brand management in the field of tension between tradition and innovation. The surprise guest Marc Friedland brought Hollywood flair to Munich. The designer of Los Angeles created invitations to top VIP events, as well as the by far most popular and most photographed envelopes of the world, the annual Oscar Award. U.S. Designer Marc Friedland, presenter Alexandra Polzin, Florian Kohler, Buttenpapierfabrik GMUND, Gerd Strehle, Strenesse AG, Dr. Andreas Kaufmann, Florian Haller, group’s service plan and Leica camera AG (v.l). BU: Made in GMUND: the invitations for the VIPs of this world come from GMUND.
