These actions have the objective to minimize osimpactos of its activities, to promote socioambiental an performance responsible eainda to generate a less degradante image for the respective marks. 3 METHODOLOGY Initially, was carried through a bibliographical research sobreMarketing, Ambient Marketing and Social Marketing, in books technician and sitesque approaches the subject. This research allowed the deepening of the subject, to fazendoemergir varied points of view happened of the different analyzed authors, oque was sufficiently enriquecedor for the work. At as a moment, from the bibliogrficaprimria analysis, it was made one it searches focada in the socioambientais actions implementadaspelas companies Vale and Gerdau in Baron of Cocais, searching to know the implemented ambient trabalhosocial and in the city. For this, publications, reports, periodic had been analyzed and sites of the companies in question, where these detail the seuenvolvimento with the communities where it acts, including of Baron of Cocais, bemcomo the actions carried through in favor of the environment and of the social matters quepautam the responsible performance of both in the city.
4 CASE STUDY VALLEY AND GERDAU: PERFORMANCE IN BARON OF 4,1 COCAIS AHistria of the Valley Throughout more than the 60 years of its history, estamineradora of headquartered global performance in Brazil, passed for profundastransformaes. Created in 1942 for the Brazilian government as Company doRio Valley Candy, was privatized in 1997 after to be acquired by trust CSN – National Siderurgical Company and became Valley in 2007, after the launching deuma new mark that came to celebrate all its conquests they transformaesem global scope. The Valley acts in the five continents, with operations, commercial pesquisamineral and offices, and has deseus China as main consumer products, being they: ore of iron, pellets, nickel, concentrated decobre, coal, bauxite, alumina, aluminum, potassium, kaolin, manganese eferroligas. Its performance is socioambientalmente responsible and suatrajetria of growth it is pautada in the development of the dasquais communities is part, always respecting the characteristics and singularidades of cadauma.